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dianna barton business consultant from Aztrategy

Dianna Barton

H.R. EXECUTIVE
SENIOR CAREER ADVISOR

linkedin logo of aztrategy a digital agency for startups and consultant for business service

The vitality of a business depends on the health of its beating heart - and at the heart of every good company, is its people.

Beyond the CEO, a great company needs the ‘right people in the right seats on the bus’ – to paraphrase Jim Collins, in his book, “From Good to Great”.

As an HR professional, I’ve always cared about the overall health of a company while choosing the right people for the bus. This intrapreneurial mindset formed early in my career. Leading business operations allowed me to serve as a trusted partner to owners and leaders by proving my ability to think strategically, solve complex problems, lead staff, and direct operations to create top-line growth for bottom-line profitability.

I’ve been accountable for revenues of $100K to $100MM with bottom-line responsibility of $50K to $1MM. I’ve led a staff of >150 employees and provided consultative HR services to clients with >7000 employees.

Out of the box:

  • Learned to drive tractor
  • Crazy gardener
  • Bought a pool table
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Leandro Oviedo CEO of aztrategy a digital agency for startups and consultant for business service

Leandro Oviedo

ceo

linkedin logo of aztrategy a digital agency for startups and consultant for business service

Owning a business is like operating a Ferris wheel.
The view at the top is exhilarating, the magnificent customer experience fuels your mission, but you’re also Chief Design Engineer responsible for the 100,000 individual interconnecting parts that keep your wheel moving forward.

Ensuring your business runs efficiently and effectively can seem complex but it doesn’t have to be daunting.

Simplifying the complex in business development is where I and my flexible team thrive, by supporting entrepreneurs and SME’s to catch the fly wheel, to gain momentum and grow.

My goal is to simplify the business of doing business – to make it easy for owners to navigate growth without feeling overwhelmed by the many available tools and concepts. We take away hours of angst by understanding best options.

Out of the box:

  • I play soccer as much as I can
  • Was national champion of a strategy video game called Warcraft
  • Lived in four countries
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Leticia Belia Senior Writer of HR solutions and andimated explainer videos

Leticia Belia

senior business writer

linkedin logo of aztrategy a digital agency for startups and consultant for business service

As a career coach, my entire life’s education and work have led me to this perfect place to tell your unforgettable career story – to ensure you find your ideal job – one that brings you meaning and purpose. This feeds my joy.

I have four university degrees - in Journalism, Advertising, Psychology, and a Master’s in Business, Management, and Marketing.

University certificates in Communications and Neurolinguistics (key to designing your resume to catch the attention of recruiters!)

Four levels of Coaching Certifications including being an Executive and Master Coach.

Out of the box:

  • Dancer and lover of salsa music
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Ruben Wright director of operations

Ruben Wright

director of operations

linkedin logo of aztrategy a digital agency for startups and consultant for business service

A passion that moves me.

To unveil someone, ask about their passion. I can tell you what fuels my passion: Business Operations, People, and the oil and gas industry. Twenty years of working in this industry brought me many experiences and capabilities, making me who I am today.

Skills to cope with a challenging industry.

In the oil & gas industry, we always expect the unexpected, and planned operations can change in an instance. Therefore, constant monitoring, attention to detail, assessing risks, and having a backup plan and strategy are second nature. As a manager, I am always on top of operations; hence I am skilled in using my critical thinking, technical knowledge, and expertise in operations planning, considering disaster avoidance planning, and always having a recovery plan.

As you can imagine, the oil and gas industry is not simple and accessible. Inflammable situations require a level-headed and energetic attitude from an ethical team leader with demonstrated ability to quickly adapt to changing international business and cultural environments.

Out of the box:

  • I’ve been racing cars a little bit to personally satisfy my own adrenaline needs.
  • Let’s have a moment of silence for all those who are stuck in traffic on their way to the gym, to ride stationary bicycles.
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William Vargas animator designer and creative lead

William Vargas

CREATIVE SUPERVISOR
GRAPHIC DESIGN & ANIMATION

linkedin logo of aztrategy a digital agency for startups and consultant for business service

Every problem has a solution.
“WE WILL FIND A WAY” reflects a mindset adopted early in my career after observing its effectiveness with my mentor who rocketed seemingly impossible initiatives into certainty.

The combined goal of excellence and simplicity propels me to seek using new eyes to become more efficient and effective.

Being a member of an Animation Startup team, a need for greater speed without compromising quality was identified. While finding a solution is rarely a straight path, focus, persistence and research led me to the best tool to accomplish our goal - and cut our animation process time in half!

Out of the box:

  • Lover of animation as a medium of expression
  • Deeply interested in the UFO phenomenon
  • Dreams of owning land to farm and testing alternative energies
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stephany romero creative lead animator and video editor from aztrategy

Stephany Romero

CREATIVE LEAD
ANIMATION & VIDEO EDITIng

linkedin logo of aztrategy a digital agency for startups and consultant for business service

Stories connect us. The Disney film, The Lion King captures my imagination even today. As a child, it ignited a passion for animation that destined my career, my vocation.

For me, this movie illustrates the power of animation to bring a story to life, to create a memorable experience.

To more fully develop as a multi-media engineer, in addition to traditional engineering courses in computer science, chemistry, software and web programming, I also studied a specialization in animation and acting.

I bring this creative, scientific, and technical education – as well as the magic of animation - to your professional animated video.

Out of the box:

  • Can do the voice of Mickey Mouse
  • Ambidextrous
  • She does theatre at night
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Daniela Hernandez creative lead design and animation

Daniela Hernandez

CREATIVE LEAD
DESIGN & ANIMATION

My name is Daniela Hernández Movilla, I am a Graphic Designer and I illustrate in my free time.

I took an animation course at Team Toon Studios and I am cursing  a diplomat in animation at Naska; I also hope to complete a specialization in animation from the Universidad Nacional from Colombia in 2021.

I did my internship as a web designer at the Universidad del Norte in Barranquilla city and recently i  designed a simple web game for a PhD student in social communication. I consider myself an honest, sincere person who always tries to do the right thing in the face of life's challenges.

I have millions of ideas to do, always looking for alternatives to the problems around me.

Out of the box:

  • Half Japanese
  • Lived in more than 5 cities in my childhood and studied in 12 schools
  • My grand-grand father was the first free Japanese in Colombia during the WWI

Attract better talent,
hire faster,
make your brand shine.

Animated video solutions to improve
your HR and recruitment results.

Book a free consultationSee examples

Recruitment Challenges

Recruiters seeing cards of possible candidates for a job depicting the hr challengues

  • Shortage of talent is one of the main concerns. 63% of recruiters surveyed confirmed this (Glassdoor).

  • Companies need to attract better talent to fill their job openings.

  • Companies lack differentiation in their job posts & descriptions to attract higher qualified candidates.

The Impact On
Your Business

  • The longer it takes to fill a job opening, the more money a company loses (Non-productive time from the open position, additional recruitment costs, etc.)

  • Employee turnover is costly to Companies (training, learning curve, new hiring process, etc.)

Solutions

Animation is 95% more engaging and memorable than text.
Our video solutions will allow you to reach a broader, and more talented audience and position your brand as creative and innovative.

Animated Job Ad

A job animated video ad (1-2 min) to engage potential candidates and drag them into a journey through the exciting opportunities the organization has for them.

Explainer Video

An explainer video is the most efficient and captivating way to explain your processes, products, or services to your audience, clients, collaborators, and investors. They can also save some headaches for your employee onboarding and training initiatives.

How You Benefit

Connect emotionally with your audience and stand out in your market

Grab the attention of more and better qualified candidates (research shows that posts with video can receive up to 35% more applications).

Talented candidates are attracted to Companies that show innovative initiatives.

It is a unique way to differentiate from the ocean of “old school” all-in job description posts/ads.

Video animation job ads become a marketing tool that enhances the brand and delivers a more vital Company message.

Savings on recruitment costs can be realized by having a large pool of qualified candidates to choose from, dropping the recruiting time and associated costs, and the need to hire third-party recruiters & agencies.

More and better qualified candidates also mean a greater chance of hiring the right person, and dropping costs associated with employee turnover.

Watch some of the magic!

Job Ad
Opportunities in Customer Care Service New Brunswick
Internships Program Campaign
(University of New Brunswick)
JOB AD
WorkSafe New Brunswick
Career Opportunities

How it works

Let’s create together an animated piece to get rid of your pain points

screen wtih people inside having a virtual meet taking about a video animation process

Exploratory discussion

We talk about your needs and requirements to develop an understanding of the most viable solution.

sheets with text and graphics and a magnfying glass depicting the initial research and writing related to a explainer video

Research & script development

We set the project goals and plan, collect and research additional information required to develop the video script.

a microphone on top of a storyboard sheet related to the explainer video process

Voiceover
& storyboard creation

Our professional voice talents can provide a warm and clear professional voice for a vibrant story, and our creative team will craft the animation storyboard. Scene by scene, the message will be showcased the most entertainingly and efficiently possible.

a ball bouncing animation on a screen next to some musical notes a play button reflecting the explainer video animation

Animation,
sounds, and music

We produce captivating motion graphics that will convey your story engagingly and creatively to the viewer. When the animation is ready, sound effects and background music will be carefully selected to enhance the audience's experience and evoke a sonic atmosphere.

play button and social media icons representing and explainer or marketing video being launched

Show it
to the world!

Share your powerhouse animated video on your website, social media channels and other applicable sources.

Case Studies

The success of our clients is our success too,
that's why we're happy to share how they have benefited from our services.

The video gave us a competitive edge to get people's attention. The whole team was always so accommodating, it was very smooth. I appreciate the amount of questions you ask right from the get go to understand who we are and what we're trying to accomplish.

Amy Graham Manager of Strategic Talent Acquisition at Service New Brunswick

Meet Our Team, Your Team.

"The strength of the team is each individual member.
The strength of each member is the team."

- Phil Jackson

dianna barton business consultant from Aztrategy

Dianna Barton

H.R. EXECUTIVE
SENIOR CAREER ADVISOR

Leandro Oviedo CEO of aztrategy a digital agency for startups and consultant for business service

Leandro Oviedo

ceo

Leticia Belia Senior Writer of HR solutions and andimated explainer videos

Leticia Belia

senior business writer

Ruben Wright director of operations

Ruben Wright

director of operations

William Vargas animator designer and creative lead

William Vargas

CREATIVE SUPERVISOR
GRAPHIC DESIGN & ANIMATION

stephany romero creative lead animator and video editor from aztrategy

Stephany Romero

CREATIVE LEAD
ANIMATION & VIDEO EDITIng

Daniela Hernandez creative lead design and animation

Daniela Hernandez

CREATIVE LEAD
DESIGN & ANIMATION

Innovate in your HR & recruitment efforts
—harvest better results.

Book a free appointmentSee examples
Contact:
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